As a small business owner, you have big goals. You want to attract loyal customers, build a dedicated team, and become a leader in your niche. You're looking for new ways to accomplish these goals. Maybe you've relied on traditional marketing methods like TV spots or newspaper ads, but ended up overspending for vague results. Maybe you've heard it’s essential to focus on digital marketing strategies, but found the term vague, overwhelming, and confusing, leaving you unsure how it will actually help. We're here to clear up the confusion. With digital marketing, you can reach a massive audience, boost brand awareness, and increase sales — all while keeping your costs in check. Ready to discover what digital marketing is, and why is it important for business owners? Let's get into it without further ado Digital Marketing Basics